Archive for the ‘Advertising’ Category

Talk about contextual advertising do and don’ts

Sunday, December 10th, 2006

Jeremy Schoemaker of Shoemoney.com has posted a video of his recent talk during the Search Engine Strategies (SES) conference held in Chicago. The title of his talk is "Making Money With Contextual Advertising - The Gray Area." The 25-minute talk is plenty of time for Jeremy to discuss many aspects ...

Google refuses to prosecute alleged click-fraudster

Monday, December 4th, 2006

BusinessWeek's Ben Elgin has written a very interesting article titled The Vanishing Click-Fraud Case describing how Google refused to provide the necessary evidence to prosecute Michael Anthony Bradley from Oak Park, California, who in 2004 tried to blackmail Google. Specifically, Mr. Bradley met with Google engineers and demonstrated ...

Alex Tew’s Pixelotto: A brilliant or just plain stupid idea?

Friday, December 1st, 2006

There are several rumors circulating around the blogosphere that Alex Tew, the creator of the very famous million dollar homepage, is about to launch another pixel advertising site with a twist. In just a few days on December 5th, Alex will launch Pixelotto, a pixel advertising page with a cost ...