Archive for the ‘Advertising’ Category
Wednesday, April 2nd, 2008
I am both an online advertiser and a consumer. I know that if I want my online ventures to be successful, i.e., maximize the monetization of my web site audience, I have to carefully monitor their behavior, collect data, and target advertisements accordingly. As a consumer, I know that many ...
Posted in Advertising | No Comments »
Monday, December 3rd, 2007
I often wondered who are the people that click on text ads on websites and on search engine result pages? Myself, I never felt the need to click on an ad and as far as I can remember I may never have clicked on one even though I am not ...
Posted in Advertising, Pay Per Click | No Comments »
Wednesday, November 7th, 2007
According to eMarketer, Internet advertising expenditure will continue to rise and even more than double by 2011. Currently, online advertising accounts for roughly $21 billion or 7% of total media advertising spending. eMarketer speculates that in the next 4 years this number will increase to $42 billion or 13% of ...
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Thursday, October 11th, 2007
Everyone knows that Google is the king of search engines with a 50% share of the marketplace followed by Yahoo! Search and Microsoft Live (former MSN.) Each of these three major players allows advertisers to purchase text ads that appear next to organic search results for specific keywords. I am ...
Posted in Advertising | 2 Comments »
Wednesday, June 6th, 2007
There is a post on the official PPP blog that is encouraging posties to update their profiles and blog data. A screenshot of what is apparently a future version of PPP shows a marketplace similar to ReviewMe for advertisers looking for blogs to buy promotional space. Such a feature would ...
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