Avoid These 3 Costly Adwords Mistakes
Written on May 22, 2010 – 8:51 am | by Guru
Google Adwords requires you to use it the right way to turn it into a power-driven internet marketing tool for your web business. Learning how to properly manage Adwords campaigns and becoming skilled at it is a great way to drive traffic and create a fantastic return on your investment within your desired time frame. You are more than likely to make some critical errors that could result in the stalling of your marketing campaign and a difficult period for your business, if you are not very knowledgeable about this type of advertising medium. In this article, we will discuss 3 very common mistakes that you have to do your best to avoid if you are going to be successful with Adwords.
1) Not Using Split Testing
The concern when advertising using Google Adwords is that you’ll get caught up in the heady excitement and electric pace and the next thing you know, you’re out a ton of dough and you have nothing to show for it but some window shoppers. It’s not hard to squander your total promotional budget in mere hours. All it takes is an abundance of surfers who are just window shopping and, poof, there goes your entire advertising allocation. Setting your daily allotment at a low level will ensure that you stick to a set expense each day. This will enable you to accumulate information regarding your plan of advertising attack longer. If you collect more information you can better analyze your campaign’s performance and refine your approach. The information provided will enable you to make the proper decisions which in turn will optimize and further monetize your campaign. It’s absolutely necessary to fine tune your budget so you’re not being too cheap or throwing good money after bad.
2) Focusing on Ineffective Keywords
Google’s Content Network is a network made up of other home based business sites where Google’s ads are also displayed. These sites aren’t guaranteed to be targeted towards your topic and could be Adsense based, where the information isn’t relevant or has other competing products that can prove to be a distraction. So what should you do? Keep in mind that this method is a high risk that may mean lots of spending and very little return. Plus, it is hard to track these ads. So keep in mind that when you’re starting your Adwords campaign, you need to turn of the ‘content network’ and keep your focus solely on Google and its partners. It is true that the content network has advantages, but it is not the place to start new campaigns.
3) Missing Out on Having a Landing Page
Most beginning marketers believe they should set their daily budget low when they are starting out, giving them the chance to see if their campaign is working and to make any necessary changes. What they don’t consider is that a too-low daily budget means their ppc ads won’t be shown much, and they won’t get enough clicks to effectively test their advertising methods. With so few clicks generated the vendor cannot determine the effectiveness of the campaign. To eliminate the possibility the page placement is at fault for campaigns revenue deficit, you actually want to raise your daily budget. If you have a prime position and aren’t making sales you need to change your campaign. This can be lowered later on when you get a clear idea of how the market works.
Tags: Google AdWords, make money online, online advertising, Pay Per Click, ppc advertising
