Offsite SEO vs Onsite SEO - Why You Need Both
Written on February 17, 2010 – 2:34 am | by Guru
Search engine optimization (SEO) techniques can be classified into two broad categories and these are onsite SEO and offsite SEO methods. Both are important to achieving your goal of having a better rank for your site in the search engine results pages. However, it may also be helpful to differentiate them and know when to focus more on one factor than the other to achieve the best results.
Onsite SEO is involved with those elements found in your website, such as content, loading time, keywords, the layout and theme, and the meta tags. The meta tags are one of the ways by which the search engines are able to discern the topic of your website and how they will index your site. Therefore, it is advisable to select the proper page title, description meta tags, and title tags carefully to ensure that the spiders of the search engines will classify your site under your chosen keywords and phrases.
Another vital onsite SEO item is the keyword density or the percentage of the recurrence of your targeted keywords and phrases on a web page when compared to the total number of words. However, it is not advisable to have articles on your site that are based only on keyword density because this is likely to result into low quality content. Also, search engine algorithms have been provided with a way to counteract the technique of overstuffing an article with keywords and phrases and that is to impose a maximum permissible keyword density.
Other important onsite SEO factors are the loading time and the page layout and theme. One should be careful with loading time because a visitor may become impatient and click on the return button if it takes too long for the page to load. The browser may also time out and simply refuse to show the contents of your website. Also connected to this are the background, graphics, images, and color on the web page. It is also important to determine the preferences of your target market with regards to loading time, layout and theme.
On the other hand, the offsite SEO technique usually has to do with the building of back links and this could be achieved through article submission to the various directories, article marketing, and being involved in blogs, bookmarking sites, and social networking sites. It should be mentioned that back links from websites with similar content and those that have high rankings in the search engine results pages are those that matter. Back links from sites that are not in any way related to your website may not improve your site’s rank and may even degrade it.
Tags: article marketing, article submission, Article Submission Services, onsite seo vs offsite seo
