Tips for Promoting Your RSS Feed


Written on February 16, 2010 – 4:43 pm | by Guru

There is little argument from webmasters and publishers that RSS brings in traffic. Therefore once you have made the leap and created a feed, how do you tell your guests about the feed?

1. Submit Your RSS Feed to RSS Directories.

This can not only increase the number of sites linking to your web site and increasing your link popularity, it will conjointly increase the RSS feeds profile. A range of RSS search engines and RSS directories exist that enable you to freely submit RSS feeds. Feeds are typically categorized and grouped together by subject. Internet surfers trying for RSS feeds about a specific subject can usually search the RSS directories, to locate a feed that matches their specific criteria. Topic specific RSS feed and podcasting directories are also emerging. Opt for a net feed’s class fastidiously and solely submit relevant feeds to topic specific directories.

2. Explain RSS

While you’ve got finally figured RSS out, a number of your visitors may not have. The concept while good, can be a bit confusing for the beginner. The concept of RSS feeds may be completely new to a number of your web site visitors. Hence it’s usually good follow to walk web site visitors through the steps of locating, subscribing and reading an RSS feed. It’s typically a smart follow to incorporate a page on your web site that contains a general explanation on RSS and details how website visitors can subscribe to an RSS feed.

Sample Clarification page that can be used to on your website. RSS specifications has authorized the replication of this webpage. It can be republished, simply insert your RSS feeds or otherwise customise the fabric to elucidate RSS to your web site visitors.

3. Graphic on Website

Since the conception of RSS, bright graphic flags have been used to denote the location of an RSS feed. Now instinctively, website guests frequently rummage around for a colorful flag on websites. The looks of the flags have changed but a variety of options exists. After you add the image, be certain to link to the situation of the RSS feed. Some webmasters use chicklets to indicate the presence of feeds, web surfers click on the chicklet that relates to their RSS feed reader or news aggregator and the feed is added to their list of feeds. Others feel that the amount of chicklets simply add confusion, and opt for one relevant RSS graphic.

4. Press

As with any necessary addition to your company, it is utterly applicable to send a press release to let the media know you have RSS feeds offered for specific content. This can usually garner a very little attention. Additionally, key news editors might choose to subscribe to your RSS feed so as to stay abreast of your latest company news. Considering the likelihood of these subscriptions, makes a press unleash to signal the provision of an RSS feed straightforward common company sense.

5. Newsletters

Embrace a mention in your e-mail newsletter that content is now available via an RSS feed. Many newsletters subscribers appreciate an alternative subscription method and will subscribe to a net feed as well.

6. Auto Discovery

Some of your web site guests might be web savvy. Be certain to include an auto-discovery tag in the HTML header of every net page. Many RSS Readers will automatically discover that an RSS feed is offered for specific content and notify the web site visitor and raise them if they wish to subscribe.

7. Complete a Newsreader

Distribute pre-loaded RSS readers branded to your company name. The big profit to brandable newsreaders is that you can include all of your RSS feeds in it. Any downloaders will have immediate access to your RSS feeds within the branded news reader.

8. Blog

If you’ve got a blog or know bloggers, be positive to share with them that you have got added an RSS feed for specific content. Blogs are a nice vehicle to spread the word. Marketers instantly understood the power of word of mouth, but few marketers perceive the movement of blog to mouth. This growing phenomenon has added credibility to online blog endorsements.

So as to reap the advantages of an RSS feed, it is necessary the feed be properly publicized. Taking easy steps to market an RSS feed can go an extended way in making certain a feeds adoption.

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