Beware Of Affiliate Spamming!


Written on November 29, 2008 – 5:48 pm | by Guru

Beware of Affiliate Spamming!

Today, there is a relatively new internet business called, ’affiliate marketing’, which is basically a modern practice of paying finders-fees for introducing new clients to a business through the internet. Due to there efforts, affiliate marketers will make money for each subscriber, visitor and customer given to an internet business. The affiliate marketer will earn compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.

You can see where an affiliate marketer would be sorely tempted to send out emails advertising the products he already promotes and makes money on. This resulted in so much SPAM being generated that anti-spam laws were enacted. There is a strict fine to spammers and in addition to this, there is now a penalty for any merchant that is associated with spammers, making them accountable too. Now, merchants need to be very careful because of this.

Merchants who are considering adding an affiliate strategy to their online sales channel, should research the different technological solutions available to them. As affiliate marketing has matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

People whose intention is to create web pages that will be indexed by search engines in order to increase the listing of their website, put their page close to the top of the search engine lists or to influence the way they are assigned in a category is called, ’Spamdexing’.

Since people usually use anti-spam software programs, marketers are debating over the affiliate practice of Spamdexing, and many have change their method from sending spam emails to generating large amounts of automatically generated web pages, with different niche keywords and optimizing their sites through search engines. This is sometimes referred to as spamming the search engine results. Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.

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