Adobe plays with fire introducing DRM in Flash with new player
Written on April 16, 2007 – 5:55 pm | by admin
Everyone keeps saying that online video is where the future is at and the premier supplier for cross-platform video streams has introduced a new player that brings advertising to the medium. Adobe announced this week a new Flash player that allows advertising to be embedded in online video in a way that it can’t be skipped-until a hacker fixes this problem of course. The Adobe Media Player is based on the company’s Apollo platform and it will allow users to view video online and offline via the magic of digital rights management (DRM.) ReadWriteWeb.com has an extensive review of the new player and its capabilities which include careful tracking of statistics for maximum monetization of video content.
Adobe unveiled the new player during the National Association of Broadcasters trade show. Not be outdone by Adobe, Microsoft who recently lost to Google in acquiring DoubleClick and is crying foul over the latter purchase, also released information about their new online video player codenamed Silverlight. Interestingly, this application is Microsoft’s first cross-platform effort as they plan to deliver a plugin supporting all the major web-browsers and operating systems. Microsoft’s new technology which is a direct competitor to Flash is already backed up by some major players including Netflix and Major League Baseball. Silverlight was previously known as Windows Presentation Foundation Everywhere (WPF/E) and it is based on Windows Media Video format to deliver content at different resolutions. Microsoft also announced Silverlight today at the National Association of Broadcasters trade show.