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Archive for April, 2007

Adobe plays with fire introducing DRM in Flash with new player

Monday, April 16th, 2007

Everyone keeps saying that online video is where the future is at and the premier supplier for cross-platform video streams has introduced a new player that brings advertising to the medium. Adobe announced this week a new Flash player that allows advertising to be embedded in online video in a ...

It is official: Google pays $3.1 billion cash for DoubleClick

Friday, April 13th, 2007

Google has closed a deal to buy DoubleClick for $3.1 billion in cash as the companies announced today. DoubleClick is another advertising network that has been around for more than 10 years and barely survived the dotcom crash of the late nineties. The company has an inventory of more than ...

Google releases Website Optimizer tool for landing page optimization

Tuesday, April 10th, 2007

Google has announced another Beta tool, this one targeting affiliate marketers and the performance of landing pages. Success in affiliate marketing is directly related to having a landing page that captures the visitor’s attention so that he doesn’t run away after a couple of seconds wasting the marketer’s AdWords budget. ...

AuctionAds marks successful first month in business

Friday, April 6th, 2007

AuctionAds, Jeremy Schoemaker’s eBay affiliate marketing startup for website monetization celebrated its first month in existence today. Hell, did they have a great month. According to a recent post on the company’s official blog, they now have over 7,500 members who have referred people to wining more than 23,000 products ...

Google’s AdSense team to post optimization tips in your account

Tuesday, April 3rd, 2007

The AdSense team has added a new feature in the publisher's control panel. The new Recent Messages area will allow the AdSense team to send you personalized optimization tips on a monthly basis. They could have easily done the same via regular email but integrading it with the rest of ...