The Dollar Factory

Boo.com coming back from the dead

It would appear the boo.com is scheduled to re-launch in the not so distant future. The website is making a comeback after first going online in 1999 and emphatically burning through $120 million dollars funding in just –hold on to your chair- 6 months. The original boo.com was a fashion retail site making heavy use of Flash at a time when people would go online using 56K modems. Needless to say, the founders made a number of mistakes starting from the site’s design to renting extremely expensive retail space. It is not clear if the new site will also be about fashion retail or even if the people involved are the same who failed the first time (rumor has it that there is a new team involved.) In addition, there is not much information about who is providing financing for the new boo.com. In other words, we know very little about it but is hasn’t really stopped many in the blogosphere from giving their opinion about the who, what, where and why of the new boo.com. For example, you can read Techcruch’s rather neutral article, John Cow’s negative opinion and Tristan Louis positive take on the news. I’ll just leave you with a screenshot of the site’s new landing page.